Salary: £120,000 - £150,000 per year
Marketing Analytics has historically been fragmented across different teams, but the business is now centralising the capability within its wider Analytics function, creating a genuine opportunity for a new Head of Marketing Analytics to define what best-in-class looks like. Partner with Marketing and Growth to understand what is driving performance and where investment should be made. This is an exciting 0-to-100 opportunity; there is plenty of historical data and a significant amount of groundwork to do, but equally a huge opportunity to build a genuinely impactful Marketing Analytics capability. Demonstrable experience measuring and driving app conversions and acquisition. High-level strategic thinking alone won't be enough; the successful candidate will be expected to understand the existing data landscape, identify immediate priorities and make practical decisions about what can be built now versus what comes later.